Sample Business Plan

This case study was submitted from one of our customers and provides a detailed look at how running one of our carts can be an ideal venture for the right person.

What a wonderful way to make money while attending school. Last spring a couple of guys who attend Michigan University purchased two carts and started their own business. Last I heard they were doing quite well with it. As most businesses this requires a lot of hard work but the benefits can be rewarding.
Ok here's some info on the Hummer which is in my opinion a top of the line hot dog cart, superior to most with the exception of the A101 which is a restaurant on wheels.
Hummer- Costs $2,599.00 + $155.95 + Crating & Delivery Fee
= $2754.95

  • 1/2 ton highway suspension system which allows it to travel up to speeds of 70 miles per hour behind your vehicle.
  • 18 gauge all stainless steel custom made cart, these are made by hand by the manufacturer Willy Dogs which by the way was featured on the food network channel last night.
  • Operates and heats water and steam table with a 20lb propane tank (not included due to regulations)
  • Ton's of under cart storage for all of your items
  • A large insulated box to keep your drinks or meat product in, this is wet/dry ice held.
  • Hot & cold water handsink
  • 1 sink is included but additional sinks can be added as optional
  • 5 bay steamtable. 3 large pans 2 small. Plenty of room for a great menu.
  • 1 7/8 inch ball towing package installed
  • Light kit included but not installed due to vehicle variances

Health Department Regulations

Every county is different even though we all live in the same state. By the way I live in Fort Wayne Indiana and have been running hot dog carts here for 6 years.

Call your county and ask questions.

Do you need a commissary? A commissary is a licensed food establishment that will vouch for you, stating in a letter that they will let you use their place for storage and preparation of food as well as cleaning the unit. This could be a bar, restaurant, gas station or meat market that you have obligated yourself to purchase all your meat from. They will need to give you a letter to give to the county.

Depending on your food choices you will probably need someone to be a certified food handler. This isn't a huge deal. It consists of food safety education, I teach the classes and administer the exam here in Ft Wayne for $115.00. My next class is in Feb. This is a state exam. You may find that you could take it on campus. ( Certified Food Manager Exam) approved by the National Registry of Food Safety Professionals.

Your cart will come with a small start up kit to include mustard dispensers, tongs and a couple of other items. The only thing you would really need to purchase to start up your cart is a ice model condiment tray, apron, hat and fill your propane tank to be off and running.

Not sure how much your permit is, each county is different. My runs about $195.00 per year.

Here's a projected profit model to look at. Each will differ depending on your food choice and cost:

Sold/Day

100
150
200
250
300
350
Avg.Vend ($)
$3.50
$3.50
$3.50
$3.50
$3.50
$3.50
Qty Sold/Day





Hot Dog/Sausage

$0.35
$0.35
$0.35
$0.35
$0.35
$0.35

Bun

$0.20
$0.20
$0.20
$0.20
$0.20
$0.20

Condiments

$0.15
$0.15
$0.15
$0.15
$0.15
$0.15

Drink

$0.27
$0.27
$0.27
$0.27
$0.27
$0.27

Chips/Cookies

$0.20
$0.20
$0.20
$0.20
$0.20
$0.20

Total Cost/Vend

$1.17
$1.17
$1.17
$1.17
$1.17
$1.17
Net Profit/Day
$233
$349
$466
$582
$699
$815
x 5 Days
$1,165
$1,747
$2,330
$2,912
$3,495
$4,077
x 4 Weeks
$4,660
$6,990
$9,320
$11,650
$13,980
$16,310
x 52 Weeks
$60,580
$90,870
$121,160
$151,450
$181,740
$212,030
Assumptions: Average vend consists of a Hot Dog, Chips, & Drink for $3.50. Average working day is from 10:00 AM to 2:00 PM. (Peak lunch hours)

WILLY DOG LOCATIONS ARE CURRENTLY OPERATING IN THE U.S.A., CANADA, MEXICO, VENEZUELA, AUSTRALIA, AND MORE! WE RESERVE THE RIGHT TO IMPROVE SPECIFICATIONS AND MATERIALS WITHOUT NOTICE.

© 2006 WillyDogs.com
1-613-389-6118   ~   1-800-915-4683 (TOLL-FREE)
willrhodgskiss@aol.com